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6551 Pratt Rd
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Dodge: Over 100 Years of History Rooted in Passion

History of Dodge

Dodge is a widely recognized global brand with more than 100 years of history in its rear-view mirror. Known for revolutionary designs, incredible performances and legendary horsepower, Dodge vehicles were born from an innovative spirit that continues to drive the brand forward.

Its rich history inspires innovation, ingenuity and invention across every level of the automotive world. If you're interested in learning about everything Dodge accomplished since its inception, check out our overview of its history over the last century.

The Dodge Family Heritage

Dodge's founders, John and Horace Dodge, shared big ambitions, a tireless work ethic, and an entrepreneurial spirit. The two brothers were inseparable, passionate about engineering and dreamt of opening their own manufacturing business. Little did they know that they'd become an industrial giant.

Their first endeavor, manufacturing bicycles, was one of Detroit's most successful firms. However, a deal they made in 1903 would alter the course of their business, the landscape of the automotive industry, and the course of American history forever.

A Historic Partnership

Around that time, Henry Ford recruited the Dodges to supply the engines, transmissions and axles for the budding Ford Motor Company. The deal - terminated in 1914 - was short-lived, but pivotal for the development of both brands and Detroit's automotive industry.

After parting ways with Ford, the Dodge Brothers Company opened and quickly rose in prominence. Ranked the third best-selling automaker during its first year, the Dodge Brothers Company produced over 100,000 units by 1919 and was well on its way to becoming the brand it is today.

A Century of Prosperity

The Dodge brand saw dozens of advancements in the decades that followed. Its vehicles grew safer, sturdier, and more reliable during the Great Depression, laying the foundation for post-World War II performance innovations that came after-most notably, the development of the 1960s muscle car.

Models like the Dodge Dart and Charger left competitors from Ford, Chevy and Buick in a thick cloud of white smoke with breakneck speed and horsepower. The following decade saw an oil crisis, but Dodge's compact car series remained a top pick among consumers across the country.

Dodge Moves Towards the Millennium

Throughout the 80s and 90s, Dodge saw efficiency and design improvements, as well as the debut of the incredible Dodge Viper supercar. Powerand efficiency came standard on all vehicles, leading to the design renaissance we see on vehicles like the new Grand Caravan, Dart and Durango.

Dodge celebrated its 100th birthday in 2014, and it has at least 100 more years of growth and prosperity to look forward to. Its cars are faster, stronger and more powerful than ever, especially with the introduction of the 707-horsepower Hellcat engine on the Charger and Challenger. With its incredible history and legacy, the next century looks better and brighter as Dodge moves into the future.

Charging Towards the Future

Dodge vehicles might come from a racing heritage, but the finish line is nowhere in sight for this ever-growing global phenomenon. Fasten your seatbelt and enjoy the road ahead, for Dodge continues to make history and blaze new trails with its latest lineup.

Peake in Wayne County proudly carries Dodge cars, trucks, and SUVs. To find out more about the latest Dodge models, check out our vehicle reviews or contact Peake online, serving communities in Wayne County, Sodus and Webster. 

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6551 Pratt Rd
Directions Sodus, NY 14551

  • Sales: (888) 466-2593


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