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6551 Pratt Rd
Directions Sodus, NY 14551

  • Sales: (888) 466-2593
  • FARMER'S INSURANCE: (315) 553-2565

Ram Truck History

The Ram brand didn't officially stake out on its own until 2010, and the Ram name wasn't officially used until 1981. The current Ram lineup is based on a long legacy of vehicles that began at the start of World War I in 1914, when the Dodge brothers crafted their first half-ton trucks for the US Army.

This legacy has evolved over the years while giving the Dodge and Ram names a reputation for excellence among truck owners. Sodus, Wayne County, and Webster truck lovers can learn how it all got started and where it has led to in this brief history of the Ram truck.

1914 - 1927: The Dodge Brothers and Their Incredible Trucks

Horace Elgin and John Francis Dodge got their start manufacturing parts for companies like Ford before branching off to their vehicle line in 1914. They quickly developed a reputation for durable, dependable vehicles. A US Army expedition into Mexico led by General S. Patton praised the early Dodge Model 30 for its ability to overcome the harsh desert terrain.

Soon, Dodge was flooded with demands for light-duty trucks. The US Army placed an order for 20,000 spec-built trucks late in WWI for cargo, repair, and emergency evacuation purposes. These were all based on the Model 30 chassis and were capable of only 35 horsepower.

A separate marque named the Graham brothers began manufacturing 1.5-ton pickups in 1921 using Dodge chassis.

1928 - 1953: Sale to Chrysler and the Birth of the Great American Pickup Truck

Chrysler bought Dodge in 1928 and began using Chrysler-made engines in hearty, Dodge-built truck bodies. A Chrysler flathead six cylinder retooled for heavy-duty use would remain the Dodge truck standard until 1960.

1933 marked the first year that Dodge trucks sported a distinctive hood ornament: a ram leaping in the air ready to butt.

By 1939, Dodge was making a range of trucks for light use as well as heavy-duty hauling. They introduced the job-rated specification, indicating that the truck was engineered and upfit perfectly for the job at hand.

Another contract with the US military led to the development of the Power Wagon WWII truck, considered legendary for their rugged performance and dependability.

1954 - 1980: C Series and First D Series

1954 saw the first major redesign of Dodge trucks in the C-Series line, which introduced sweptside trucks that utilized a cargo box roughly the same width as the cab.

Starting in 1961, the D series was released, which looked much closer to the modern version of pickups.

1972 saw the release of a new family of D series trucks with aims toward adding comfort to the consumer market.

1981 - 2009: The Birth of the Ram

Nearly 50 years after debuting the iconic ram ornament, Dodge incorporated its namesake into their truck line in 1981. Redesigns and the addition of comforts like cruise control pushed the line into popularity overdrive.

Sales slowed by 1989, but Dodge had an ace up their sleeve in the form of the commercially rated, direct-injected Cummins turbodiesel engine. Ram engineers had to upgrade the suspension, body, and cooling to accommodate the massive engines, which in turn made Ram trucks even more suited to heavy-duty use.

A 1994 redesign ended the D series and broke waves in a stagnating pickup truck market, causing Dodge to chew through Ford and GM's market share until the mid-2000s.

2010 - Present: Birth of the Lone Ram

In 2010, Chrysler decided to break apart the Dodge and Ram lineups into two separate entities to better cater to the heavy-duty contractor and commercial crowd.

Rams remain the only pickups on the market with manual transmission options, and they've broken ground with class-exclusive features like an adjustable air suspension. The 2014 and 2015 Ram 1500 won Motor Trend's Truck of the Year, as did the 2010 Ram Heavy Duty.

Truck lovers in Sodus, Wayne County, and Webster can come to Lessord Ram to see just how far the Ram has come and how its heritage has helped it learn lessons along the way. Call ahead to book a test drive or schedule one online today!

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6551 Pratt Rd
Directions Sodus, NY 14551

  • Sales: (888) 466-2593


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